Taiwanese tech major Asus on Monday announced a price cut on Zenfone 3 and Zenfone 3 Max, two variants of their most popular Zenfone 3 smartphone series. The price reduction will be across all major e-commerce sites like Flipkart, Amazon, Snapdeal, and leading retail stores & Asus exclusive stores across India.
To recall, Asus launched its ZenFone 3 and 3 Max phones last year in India. Here's a look at what these Asus phones cost now and how much is the price difference from before.
-- Zenfone 3 5.5(ZE552KL): Asus launched the Zenfone 3 5.5(ZE552KL) in India last year in May. The smartphone was launched at Rs 27,999 and this year in May received its first price cut of Rs 8000, lowering the price to Rs 19,999. The company has further reduced its price to Rs 16,999.
To recall, the Zenfone 3(ZE552KL) sports a 5.5-inch display and is backed by a 3000mAh battery. The smartphone packs in 4GB of RAM and 64GB of inbuilt storage which can be expanded up to 128GB via microSD card. The device is powered by 2GHz octa-core Qualcomm Snapdragon 625 processor.
-- Zenfone 3 5.2 (ZE520KL): This was launched at Rs 21,999 last year and after its first price cut was selling at Rs 17,999. Now the company has further reduced its price to Rs 15,999.
The ZenFone 3(ZE520KL) features a 5.2-inch display and packs in 3GB of RAM. The internal storage is of 32GB which can be expanded up to 256GB via microSD card. The device is backed by a 2650mAh battery and is powered by Qualcomm MSM8953 Snapdragon 625.
-- Zenfone 3 Max 5.5 (ZC553KL): Asus launched the ZenFone 3 Max(ZC553KL) last year in November. The phone debuted at Rs 17,999 and later received a price cut of Rs 2000, lowering its price to Rs 15,999. The smartphone after the new price cut is now selling at Rs 14,999. To recall, Zenfone 3 MAX(ZC553KL) sports a 5.5-inch 1080p display and comes in two storage variants- 3GB RAM and 32GB ROM or 4GB RAM with 64GB internal storage.
-- Zenfone 3s Max (ZC521TL): The new price of Aus ZenFone 3s Max(ZC521TL) is Rs 12,999. The smartphone was launched this year during February, at a price of Rs 14,999.
The Zenfone 3S Max is powered by a MediaTek MT6750 octa-core processor clocked at 1.5GHz clubbed with 3GB of RAM and 32GB inbuilt storage which is expandable up to 2TB via microSD card. The smartphone comes with a 13-megapixel rear camera with dual-LED real-tone flash and an 8-megapixel selfie-snapper.
-- Zenfone 3 Max 5.2(ZC520TL): The smartphone was launched at Rs 12,999 ad now is available at Rs 10,999 after the price cut. The smartphone features a 5.2-inch screen.