From Rs 980 crore in 2014-15, the expenditure has gone up to Rs 1,314 crore in 2017-18, which is a 34 percent jump
Public relations, in today's day and age, plays a decisive role in politics. A clear indicator of this is the amount of money the Bharatiya Janata Party-led NDA government has spent on its own publicity over the last 52 months. It is almost twice the amount spent by the previous UPA government in 37 months, and it continues toÂ rise.
According to data provided by Rajyavardhan Rathore, Minister of State (Independent Charge) for Information and Broadcasting, the BJP government spent a whopping Rs 4,880 crore on advertising its flagship schemes between April 2014 and July 2018.
The Congress-led UPA government spent Rs 2,048 crore between March 2011 and March 2014, a response to an RTI query stated.
Of the Rs 4,880 crore that the NDA spent on publicity, Rs 292 crore was spent on advertising four public schemes in three yearsÂ â€” Pradhan Mantri Fasal Bima Yojana for crop insurance, Swachh Bharat Mission, Smart City Mission and Saansad Adarsh Gram Yojana.
Expenditure on audio-visual ads was Rs 468 crore and outdoor publicity spend was Rs 208 crore. Print ads made for Rs 636 crore of the total expenditure.