On the very first day, the CR7 jersey went on sale, Juventus sold 520,000 of them
Juventus' latest buy Cristiano Ronaldo has not even set foot on the football pitch in its colours, the bet has paid off as the Italian club recovered about half of the price it agreed to pay the Portuguese striker.
On the very first day when the CR7 jersey went on sale, Juventus sold 520,000 of them. Adidas, which is the official merchandising partner of the Turin-based club, sold 20,000 jerseys from its store within hours, Italian media reported. About 500,000 jerseys were bought online.
In contrast, in theÂ year 2016, Juventus sold total 850,000 jerseys, the number which is expected to be eclipsed soon.
Every authentic Juventus shirt sells for 104 euros, while a replica is about 45 euros. Since the online and offline sales can be considered authentic as they were from official portals, Juventus earned 54 million euros on the very first day of the jersey sale.
Juventus bought the former Real Madrid player after agreeing to pay 100 million euro transfer fee. The Serie A giants will also pay Ronaldo 120 million euros over four years. Moreover, as per FIFA regulation, the club will also spend 12 million euros in â€˜additional costsâ€™. So in total, the player is set to cost Juventus a total of 232 million euro over four years.