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Lenovo to raise mobile production capacity in India by up to 10 fold in 2019

16 October, 2018 2:59 PM
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Lenovo to raise mobile production capacity in India by up to 10 fold in 2019

PC and mobile maker Lenovo plans to ramp up its smartphone production capacity up to 1 million units per month in 2019, a top official of the company said.

"We make mobile phones in India at our partners factory. At present we have production capacity of 100,000 per month which we plan to increase in the range of 500,000 to 1 million units per month by the end of 2019," Lenovo Group Vice President Edward Chang told PTI.

The capacity expansion does not include volume of Motorola phones -- a brand which is owned by Lenovo.

The company has entered into an exclusive partnership with e-commerce platform Flipkart to sell its phone in India.

The company launched three smartphones in sub-Rs 10,000 price segment -Lenovo K9 for 8,999 and two model of Lenovo A5 for 5,999 and Rs 6,999 a unit at an event.

"We have partnered exclusively with Flipkart because the share of online and offline market will be equal in India by 2020. This means it is 60-70 million units business opportunity every year," Chang said.

Lenovo with its another brand Motorola was once among the top three smartphone sellers in India. Its share, however, slipped to 6 percent in the last quarter of 2017 from 9 percent in the first quarter of 2017.

Chang said that the company now wants to focus on brand experience rather than market share.


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