Amitabh Bachchan faces heat for a recent campaign
Amitabh Bachchan has recently received several petitions on social media, along with one open letter from a Public Advocacy Group requesting him to take a break from endorsing the health drink, Horlicks. A national-level advocacy group called Nutrition Advocacy in Public Interest, has written an open letter to Amitabh asking him to withdraw the endorsement, on grounds that “Horlicks is a high-sugar product” and its claims of making children healthier are not scientifically backed.
Several public health experts, including the Nutrition Advocacy in Public Interest (NAPi), have urged Bachchan to dissociate himself with Horlicks just like he did with Pepsi. In a letter written to Bachchan, NAPi said, "Horlicks is a high sugar product, as 100 gram of a popularly advertised pack of Horlicks Delight contains 78 gram of carbohydrates, of which 32 grams is sucrose sugar."
Exchange4media reached out to GSK Consumer Healthcare for their comment on the controversy. In an email statement, they said, “Horlicks has been a trusted household name for over 100 years and has been synonymous with nutrition. As a brand, we aim to address the often overlooked issue of micronutrient deficiency in children which is widely prevalent in India. Through Mission Poshan, our objective is only to focus on the issue of malnutrition in the country through creating mass awareness around malnourishment and working with the civil society, NGOs and government towards its eradication.”