Twitter announced the roll out of two new exciting features on Tuesday: group direct messages and a unique mobile video sharing experience.
Earlier, a user could only send direct one-to-one personal messages but the new feature allows one to interact within a group of up to 20 people. Twitter is often the place where one would want to start a conversation after a news breaks and this new feature will be helpful in conversing privately with select groups.
Twitter has made it clear that the people with whom you intend to have a conversation do not necessarily need to follow each other. In just a few clicks, anyone can create a group and receive timely popup notifications. With this roll out, Twitter seems to be following the success of applications like WhatsApp which has made group messaging a fun experience.
Another cool feature is a native mobile video sharing experience where a user can shoot, edit and share 30-second videos directly from the Twitter app using the camera button. This is likely to be a refreshing new addition along with the Vine service where six-second videos are often seen playing on loop. This also means that short videos will become increasingly frequent on your Twitter timeline soon. While camera roll uploads of up to 30 seconds are available only on the iOS platform currently, Twitter has promised that Android users will get the feature soon.
With this feature, Twitter also seems set to capture the video advertising market. Twitter announced in its blog that the video feature will be released to all users in the next few weeks.
Popular actor Neil Patrick Harris did the honours by sending the first tweet by using the mobile video camera.