Mobiistar on Wednesday announced its entry into India's offline market with 5 selfie-centric smartphones. The new smartphones — Mobiistar C1, C1 Lite, C2, E1 Selfie, and X1 Dual — have been priced in the budget segment and they come with a brand promise of 'Enjoy More'. The price of the smartphones in India fall in the Rs. 5,000 to Rs. 11,000 bracket. Notably, all the handsets will be available at offline stores across the country starting August 2. Mobiistar aims to bolster its operations in India by partnering with 600 distributors across the country to make an entry to the offline market. The company also claims to have over 1,000 service centres in the country.
Carl Ngo, co-founder and CEO of Mobiistar, India and Global said in a statement, "Our phones cater to the selfie driven Indian who is also cost conscious thus Mobiistar provides a meaningful user experience with affordability. We want to give our consumers a chance to shine and Enjoy More through our new range and provide them with excellent service quality assuring them end to end convenience. With our new range of selfie centric smartphones, we aim to be the part of top 5 smartphone brands in the affordable segment by the end of the year."
Most of the new smartphones from Mobiistar have been priced in the budget segment. The C1 Lite will be available at Rs. 4,340, the C1 has been priced at Rs. 5,400, C2 at Rs. 6,300, E1 Selfie at Rs. 8,400, and the X1 Dual will be available at Rs. 10,500.
Apart from these, all the five smartphones are equipped with a 7-level face beauty mode with upgraded photo-processing algorithms. The beauty filter is claimed to be optimised to capture selfies that can "brighten and soften the skin, enlarge eyes and enhance the v-line of the face."