Also, the company has decided to decrease the price of their smartphone by Rs 1, which means that you can take home the OnePLus One 64GB (Sandstone Black) variant for Rs 21,998 and for Rs 18,998 you can get the 16GB (Silk White) model. Why Rs 1 as discount, well we think that it is company's way of letting people know that they are working on wafer thin margins.
In a blog post, OnePlus explains the same, "We have earlier spoken on our commitment in maintaining razor-thin margins in order to give as much value as possible back to our users, and this drastically increases our risk. Yes, even a price reduction of a single rupee has an enormous impact on our company. We still offer more value per rupee than any of our competition out there in offering you a fantastic phone that is loaded to the gills with fantastic specs and a software experience to boot".